Persuasive copywriting converts traffic on your website or platforms into leads and sales. In other words, it is sales copy with the purpose of enticing readers to buy your products or services.
Effective sales copy involves market and demographic research, such as socioecenomic status, age, job and location, in order to write persuasive copywriting for your target group. When writing sales copy that sells successful copywriters gain insights about the type of customer they are writing for. Different marketing approaches can be applied, such as the AIDA model (Attention, Interest, Desire and Action) in aida copywriting.
Copywriting has a different content purpose than seo copywriting as it focuses to generate sales whereas the primary goal of seo copywriting is to generate traffic to your website through optimized content with added keywords.
Copywriting is mostly found on websites, but it is also used on other online platforms such as social media channels, e-mail campaigns, newsletters etc. Writing copy for websites is just one of many web content categories for successful copywriters.
Localised Web offers web copywriting services for a wide range of projects such as:
- Social media posts
- Email campaigns
- Print marketing materials
- Video scripts (ex. creation of subtitles)
- Product descriptions
- Business names and taglines
- Website copy for brand awareness
- Whitepapers or product demos
- On-site navigation copy