Better Ranking with International SEO
To be among the top-ranking sites on search engines such as Google, Yandex, Baidu, and Naver, your website should apply international search engine optimization (SEO) and present high-quality optimized content with transcreated keywords that are relevant for your target markets and languages.
International SEO includes keyword research, on-page optimization and special formatting for search engines.
Transcreation is an advanced translation process that in further extent adapts your content to another language and culture while conveying the intent and meaning of the original content. This approach improves the user experience and help you achieve marketing goals.
First Step: Keyword Research
SEO translation starts with keyword research for the search engine used in the countries or regions where you want to market your business. It is a good idea to use conversational keywords and phrases to match the way people search, especially when it comes to voice search. We advise you to use the chosen transcreated keywords in all your on-page elements for the target language if they are relevant for the context:
- header and title tags
- internal links
- alt text of images
- meta descriptions.
SEO Translators and Location-based Tools
We collaborate with native SEO translators who know the local culture and search habits of your targeted markets to provide transcreated keywords for your website’s locale. We use location-based SEO tools such as keyword research tools for Google, Russian Yandex or Chinese Baidu, as well as different text optimization and SERP simulation tools.
Most common translated on-page SEO content includes:
- blog posts
- service and product descriptions
- landing pages
- link building content.
SEO Translation and Localization for High Performance
In combination with our localization services, where we adapt your website to a specific locale or market, you significantly improve your international reach which can lead to increased sales and new business opportunities. Localization involves the adaption of URLs, currencies, time formats, graphics, colors, page layout and other important location-specific elements for the targeted markets.
Expertise, authoritativeness and trustworthiness, E-A-T, is Google rater’s framework to assess the quality of content creators and websites. Localizing the elements that supports E-A-T is another strategy that will improve your ranking.
Is International SEO Worth it?
International SEO and transcreated keywords with the local user at center have several benefits:
- Higher ranking and conversion potential.
- Increased keyword rankings.
- Reduced bounce rate.
- Enhanced brand awareness and credibility.
- More clicks from the search engine result page.
- More backlinks from other websites.
An optimized website directs users to relevant internal web pages through internal linking and helps convert visitors into clients or subscribers.
Google is getting better at analyzing search intent and showing relevant search results for their users, so transcreated keywords with high relevance for your visitors significantly increases the chances for conversions. To further ensure high performance we make sure your content includes keywords that match the search intent i.e. the main goal of the user’s organic search.
