Joint Effort for Better Business


A growing number of businesses are taking measures to transform their business model in accordance with the United Nations Global Goals for Sustainable Development. A collaborative and holistic approach is the only way to secure sustainable growth. Localised Web explores how companies integrate the Global Goals in their business strategy and gain inspirational examples for language service providers to follow.

There are several ways for businesses to show their commitment to the UN Global Goals. They can incorporate them in their corporate strategy, communicate their actions to the business community and investors, contribute to policy making or work with peers from other sectors. Until now the latter approach has been Localised Web’s main focus through our collaboration with the EKOenergy network that consist of 45 environmental NGOs establishing an ecolabel for electricity internationally. Localised Web helps spread the message of clean energy by localising their web and audio-visual content.

We wanted to explore current business approaches in order to achieve the Sustainable Development Goals and talked with EKOenergy user Urban Beer and the start-up, Nutson Avenue, which have the Global Goals at the core of their business.

Nutson Avenue imports organic marcona almonds from Spain to the Danish market. The nuts are packed in biodegradable bags and among their buyers is BetterBox — an organic snack box for companies. For CEO, Sandra Wolf Pedersen, it was a natural choice to be engaged in the Sustainable Development Goals in terms of network, events and awareness:

I strongly believe that you cannot start a business in 2019 without any SDG obligations — this is the least we can do as a conscious company.


Sandra Wolf Pedersen, CEO, Nutson Avenue. Photo: Pernille Høy Malmstedt.


Nutson Avenue focuses on Goal 3, Good Health and Well-being, by creating a better and more simple solution for families with children as well as the conference culture in companies. Secondly, they focus on Goal 12, Responsible Consumption and Production, by choosing biodegradable bags and organic farming.


BetterBox with Nutson almonds. Photo: Tina Lykkegaard


In addition to sustainable production and promoting health, Nutson Avenue partners with responsible companies, their business cards are made of recycled paper and their energy is primarily powered by solar panels in a private field outside the office.

For co-founder of Urban Beer, Iñigo Garcia, the shift to clean energy was not only a cheaper solution, it also increased client loyalty:

We were able to expand our sales to green consumers, and by using an eco-label you send the message, that you are not only making a product, you are also concerned with the production chain behind it


Iñigo García and Arantxa Jorde, founders of Urban Beer.


Urban Beer uses the EKOenergy label on their bottles and website to inform consumers about their sourcing of clean energy, and Nutson Avenue applies the EU leaf and the Danish red Ø labelling.


The EKOenergy label for electricity.


Greater transparency in production chains is a major contributor to achieving the Sustainable Development Goals, but according to the report Better Business, Better World by The Business and Sustainable Development Commission, a joint effort across all goals is necessary for rapid change:

Together the 17 goals form an integrated package. The environmental goals cannot be delivered without the social goals and vice versa.

Nutson Avenue is broadening its SDG obligations though their membership of the network Sustainable Change Makers which helps other companies to go green. Sandra Wolf Pedersen also gave a speech and made a donation recently at a HeForShe event under the UN’s global campaign on gender equality in Copenhagen focusing on the Global Goal 5.

One of the main sectors Localised Web supports is comprised of digital technology companies, who are foreseen to be a major contributor to a sustainable future and better business for all:

Digital industry groups and policymakers are collaborating already to see how and where digital technologies can speed progress towards the Global Goals and to develop enabling policy. In many sectors, this collaboration is likely to be a powerful driver of rapid change. (Better Business, Better World by The Business and Sustainable Development Commission)

We thank EKOenergy, Nutson Avenue and Urban Beer for sharing their stories and efforts for achieving the UN Global Goals through conscious business practice.



EKOenergy is an international non-profit ecolabel for energy (renewable electricity and renewable gas). In addition to being renewable, the energy sold with the EKOenergy label fulfills additional sustainability criteria and finances projects that combat energy poverty. Thus the EKOenergy ecolabel brings additionality to renewable energy certificates such as Guarantees of Origin (GOs), RECs and I-RECs. The Greenhouse Gas Protocol, LEED for green buildings and CDP describe the EKOenergy ecolabel as a good solution for consumers that want to be more sustainable.


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