What are Header and Title Tags?
Header and title tags are html elements that signal to the crawler that a certain piece of text is a header or title on a web page. The title tag of your web page appears in the browser tab and as a clickable link in the search engine results page of a specific web page.
It is important that the title tag is relevant for the page it links to and encourages searchers to click on your result. If you are selling a product or a service on the linked web page, it should give a precise description of your service or display the name of the product you are offering.
We offer title tag translations that increase your click-through-rate and maintain the character limits of the used search engine to avoid truncated title tags. If the title is too long, it will not be displayed correctly on the search engine result page and it will affect the click-through-rate negatively.
Headers Provide Structure and Context
Header tags also have some SEO influence on your pages as they structure your content and provide context for your visitors and search engines.
Html headings are defined with the H1 to H6 tags that reflect the order and importance of the following paragraph. H1 introduces the readers for the content and the H2-H6 tags are like chapters in a book organizing your text in smaller sections to make the content more scannable.
Keywords for Higher Click-Through-Rate
Headers and title tags signal context to Google about your pages, so we recommend including targeted keywords for your locale in header and title tags where it sounds natural. Google also uses headers to display search results as featured snippets with bulleted and numbered lists which improves your online visibility significantly.
We check the quality of your header and title tags in crawler tools and SERP simulators and make sure the character limits are appropriate. We also check for duplicate headers or titles which lower your ranking. Our SEO linguists make sure your headers and titles are in line with local search preferences. They advise on optimized headers and titles and recommend keywords for your target market.