Case Studies

How Localized Telemedicine Is Revolutionizing Women’s Health The current options for female digital health services often fall short due to lack of expertise and personalized care. There is a growing need for affordable, accessible solutions where patients can connect with health care specialists. Professional localization combined with telemedicine can help women across borders access personalized…

How Localized Telemedicine Is Revolutionizing Women’s Health

The current options for female digital health services often fall short due to lack of expertise and personalized care. There is a growing need for affordable, accessible solutions where patients can connect with health care specialists. Professional localization combined with telemedicine can help women across borders access personalized care.

Imagine receiving immediate and personalized health care advice for sensitive female health issues from your own home and in your native language. This is what two passionate startups want to achieve for women suffering from pelvic dysfunction around the globe.

The translation agency Localised Web reached out to Evie Health, a visionary startup that has developed a therapeutic app designed to empower women and bridge the gender health gap. As a signatory and advocate of the United Nations Women Empowerment Principles, Localised Web envisioned a fruitful collaboration that would serve a higher cause in line with their corporate values.

Evie Health addresses the horrifying fact that 75% of women suffer from pelvic floor dysfunction at some point in their lives. Conditions such as endometriosis, urinary incontinence, and painful sex often go unaddressed and broaden the gender health gap. Many women suffer in silence for an average of six years before seeking health care advice. The founders of Evie Health, Tatiana Chavarriaga Arteaga, and Juan David Giraldo, identified a need in the market for a therapeutic app that guides and supports women with their pelvic health.

Evie Health’s innovative approach coupled with Localised Web’s language services, is a twofold effort to bridge the gender health gap and overcome language barriers in the telemedicine domain. The common goal is to ensure expert care for all women, regardless of geographical location.

The Pelvic Disorder Taboo Widens the Gender Health Gap

The co-founders of Evie Health, Tatiana Chavarriaga Arteaga, and Juan David Giraldo, have a background in physiotherapy and technology. They wish to address the disturbing fact that many women suffer from pelvic floor dysfunction, and that it is challenging to find a skilled and affordable pelvic floor specialist. Tatiana Chavarriaga Arteaga explains:

“I’ve seen many women struggling with pelvic floor conditions, and the symptoms are often silenced due to stigma, taboos, and lack of knowledge about women’s health.”

Doctors and health care professionals have disregarded pelvic symptoms for decades, often dismissing them as normal or prescribing medication or contraceptives. The visionary duo behind Evie Health want to empower women by destigmatizing pelvic conditions and providing accessible digital health care services for women.

Evie Health empowers women to treat pelvic floor dysfunction and promotes pelvic health through personalized digital programs for women in all life stages, including pregnancy preparation, postpartum recovery, sexual health, bladder conditions and menopause. The app content includes guided sessions with a pelvic health specialist, therapeutic exercises, and educational content. Within two weeks of Evie’s program, patients report significant health improvements, such as reduced pelvic pain and urinary leakage by an impressive 89%.

Evie has received overwhelmingly positive feedback from users, with an average rating of 4.8 out of 5 for over 5000 online sessions. One of the users, a pregnant woman who previously had a C-section, shares her experience with the Evie program for preparing her pelvic floor for natural delivery:

“I had a few exercise sessions to address my concerns and improve strength for natural delivery. The Evie app is great — it provides daily exercises and workout reminders.” – Angie, Evie-member.

Sensitive Health Topics Facilitated in Native Languages

One of the startup’s main challenges is market expansion and dealing with language diversity. The founders of Evie Health understand the importance of offering their solutions for different markets and in a variety of languages to reach a broader community and improve female health around the globe.

Expanding into new markets, especially across diverse regions such as Europe, poses challenges, primarily due to language barriers. Evie’s initial strategy involves translating content into European languages and tailoring their health care services to the respective markets. Additionally, building partnerships with local experts and healthcare providers will facilitate a smoother market entry and ensure culturally adapted solutions.

The Evie Health Team will initially collaborate with health care providers who are proficient in English, Spanish, or Portuguese and train local specialists in women’s health to ensure the best quality of care in each country. Their long-term plan includes training specialists in key markets to provide personalized care and support in patients’ native languages. Tatiana underlines the importance of providing a pleasant experience for their patients and Evie Health aims to foster an environment where patients feel comfortable discussing sensitive health issues.

Over the next five years Evie Health intends to expand its presence across Europe, working closely with companies to integrate Evie Health into corporate health programs and foster partnerships with insurance providers to further enhance accessibility and affordability for women’s health care.

High Quality Translation is Essential in Digital Health

The co-founders of Evie Health acknowledge the importance of machine translation in facilitating communication across languages, but they believe that human translation and review is a more nuanced and accurate approach, especially in sensitive areas such as healthcare. CEO of Evie Health, Juan David Giraldo, gives his account of what they are looking for in a localization partner:

“We chose to collaborate with Localised Web due to their hyper focus on localization in the digital landscape and large team of qualified linguists. Localised Web’s expertise can help us overcome translation challenges and ensure consistent messaging across all platforms.”

Evie Health prioritizes quality and accuracy in translations to ensure that users receive the best possible experience. By addressing language barriers and cultural sensitivities, telemedicine can revolutionize healthcare delivery and improve outcomes for women across borders.

The Evie app is available for download in the App Store and in Google Play. You can learn more about Evie Health at Hievie.com and Localised Web on Localisedweb.com.

The Evie Health Team

The co-founders of Evie Health; Tatiana Chavarriaga Arteaga and Juan David GiraldoThe current seven-member team behind Evie Health has a strong background in pelvic health, telemedicine, and technology. Juan David Giraldo, CEO at Evie Health, software developer with 10+ years of experience. He has helped startups around the US and Europe build market viable products for companies such as Shopify and Glossier. Tatiana Chavarriaga Arteaga, COO at Evie Health, winner of MIT Technology Review’s Innovators Under 35 Latin America 2020. She has 5+ years of experience within physiotherapy and in digital health transformation in Colombia, Brazil, Germany, and Estonia.